Jeni Falldine    (206) 498-6899    jenifalldine@yahoo.com
P.O. Box 70463, Seattle, WA   98127

Creative and analytical professional with diverse experience as a small business owner, photo stylist, jeweler, clothing designer, and seamstress. Adept at steering innovative ideas from initial concept to design, production, and distribution. Formal training in apparel and textile design complemented by product development, marketing, and project coordination in fast-paced environments. Strong ability to build productive relationships with creative and technical teams to deliver appealing and marketable end products. Innate artistic sense backed by strong business acumen. Microsoft Office and Adobe Creative Suite.

·     Creative Design & Oversight

·     Photography Styling, Editorial and Product

·     Strategic Marketing

·    Client Service Delivery

·    Brand/Messaging Development

·    Project/Program Management

·     Logistics Coordination

·     Presentation Delivery

·     Team Collaboration

Professional Experience:
 

PARALLEL JEWELRY — independently owned and managed jewelry business 
2010–Present
Small Business Owner

Design and produce handmade jewelry line. Market and sell products through retail, wholesale, and e-commerce channels. Coordinate all aspects of a small business—accounting, finance, P&L, sales, marketing, customer service, and creative direction. Build and sustain robust marketing materials, delivering cohesive branding and messaging. Oversee artistic direction, layout, and graphic design of annual catalogues, event advertising, and print materials. Forge partnerships with supply vendors, photographers, models, web developers, graphic designers, and copywriters to manufacture and market designs. 

¨     Pursued and secured wholesale accounts with 25 shops in 7 states.

¨     Boosted gross annual revenue 2,200+%.

¨     Migrated e-commerce platform from WordPress to Squarespace, incorporating online ordering functionality.

¨     Increased sales and customer conversion by creating unique branding and display strategies.

¨     Fortified internal practices to streamline sourcing, inventory management, and recordkeeping.

¨     Conceptualized and developed new jewelry line in partnership with waterjet machine shops.
 

BOMBSHELLER — fashion e-commerce site featuring made-to-order leggings
2016–Present
Production Seamstress

Sew custom leggings on industrial machines, upholding strict turnaround times. Coordinate projects and workflow with staff members. Use cutting-edge technologies including giant dye-sublimation printing and heat-setting machines.

¨     Cut and sew leggings from custom-printed stretch fabric for next-day shipping.

ZULILY —e-commerce company headquartered in Seattle
2014–2015
Product Photography Stylist

Styled clothing, accessories, and home goods to facilitate visually appealing photoshoots. Supported 30+ photographers on set—assisting with equipment and set-up to shoot clothing, jewelry, toys, and home goods.

¨     Mastered styling speed necessary to shoot up to 120 items each day while maintaining quality.

¨     Developed soft sculpture props to improve pant styling.

 

SASSAFRAS—women’s boutique showcasing work of area designers
2013–2014
Seamstress | Retail Associate

Delivered custom dress design and alteration services, producing impeccable craftsmanship for casual and formal wear. Guided the custom clothing design process from initial concept to completion.

¨     Conceptualized and implemented a renewed Belltown Artwalk in conjunction with business owner, partnering with local businesses to more than double participating storefronts.

¨     Contributed to layout design and execution for a 3-month retail pop-up at Pacific Place Mall.

¨     Styled photoshoot for Sassafras’s e-commerce site in partnership with 4 models and 5 clothing designers.

 

DEANNA DIBENE—small millinery and accessory design business
2010–2014
Production Assistant

Used traditional millinery techniques for hand- and machine-stitching of hats and accessories. Entrusted to perform intricate hand sewing after learning the art and craft of hat-making.

THEATER COMPANIES — completed projects for various Seattle-based theater companies
2010–2012
Wardrobe Assistant

Provided backstage wardrobe assistance for productions at the Spectrum Dance Theater and Book-It Repertory Theatre. Created hats and headdresses for a 5th Avenue Theatre production. Served as crafts master for 2 Village Theatre productions—providing dye work and distressing for costumes, decorating and re-sizing hats, prepping shoes and jewelry for stage actors/actresses.

BUCK AND BUCK CLOTHING—company producing adaptive clothing for the elderly and disabled
2009–2010
Production Seamstress

Sewed specialty garments on industrial machines. Produced high-quality products in a high-volume environment. Improved workflow by introducing and establishing inventory practices.

Project Experience:
 

BELLTOWN SUMMER MARKET | Program Coordinator  2014

Curated and organized new outdoor art market. Partnered with local artists and the Seattle Parks Department.
 

TIES | Commissioned Public Artist  2013

Designed and oversaw public commission project to produce a large-scale fiber art sculpture. Secured government funding to direct construction from budgeting and scheduling to design execution.
 

DEGENERATE ART ENSEMBLE | Architectural Costume Designer  2009

Designed and constructed interactive sculptural dance costume, delivering end product within a tight timeline and limited budget for showcase at a Moore Theatre performance.

Education:

BACHELOR OF FINE ARTS, Textiles

Tennessee Technological University—Smithville, TN | Appalachian Center for Craft